Content development and management

Often, corporate websites that were developed in during the Net boom are left abandoned. A cursory look at several corporate websites suggest that they were developed years back, have been updated infrequently, and often contain showelware – material extracted ‘as is’ from company brochures and marketing material and used on the website.

There has been very little effort on the part of many companies to use their website as a tool that aids in corporate communication, public relations, brand management or even to assist in plain old sales. We tap the resources of our sister companies such as Asfactors PR and chlorophyll, which are veterans in the successful use of different media.

We undertake revamping and maintaining such websites corporates. We study the website and its competitors, and create an content strategy. On a retainer basis, we take on the responsibility of maintaining the website.

Experienced writers or journalists will be allocated to your website on a full or shared-time basis for creating material. This material may include creating and uploading press releases, whitepapers, product diagrams or photographs – essentially everything that makes your website look dynamic and vibrant.