Yahoo! Food offers recipes and more

The newly launched Yahoo! Food offers a variety of recipes, dining guides, restaurants and planners.

Yahoo, the Sunnyvale, California based company has now launched food.yahoo.com (this is good news for all foodies out there). Yahoo will get the advantage the being the first mover, as there are few small websites and few big independent media players in this category. The company is trying to create a new lifestyle business category. 

Yahoo Food joins the already overflowing services Yahoo offers. It gives the company edge over others and it drives greater usage of existing customers and woo a lot many. By doing so, advertising and other online demographics too can't be far behind either! 

Yahoo! Food features a host of things like wines, celebrity chefs, recipes, tips and tricks, advice from famous chefs, video cooking guides and easy to use web tools. It also offers a searchable recipe database, along with some unique things like customization of features that remind Yahoo users of their prior searches for recipes or articles on the site. 

Not to forget that you can connect with like-minded people united by common interests around food. Yahoo has sketched plans to partner along allreceipes.com for a database of recipes. Users are going to love this; they can go about searching by ingredient, cuisine, and food for special occasions or by taste or mealtimes. 
What’s more? The site keeps user ratings. General Manager of Yahoo Lifestyles Deanna Brown said that this (Yahoo! Food) is Yahoo's extension of media business and that it will serve as the most compelling for advertisers on Yahoo. And who better then Brown herself to know that? Brown was brought on board to give a new lease on life to Yahoo and their develop lifestyle business. Brown comes with an undoubteable experience of finding some of the best food sites on the web today. She founded Epicurious in 1995. She later went on to launch AOL Food. And currently she is in Yahoo and getting it right on the money! 

Scott More, Yahoo's Vice-President said that they are targeting the no.1 position with some promotions in the upcoming holidays. he also reveled the company’s latest plans of launching several new categories. Yahoo Tech was launched earlier this year and since then has become one of the top three U.S. properties in the gadget review category. Moore adds that the reason Yahoo did Tech was not that it was big user category, but it served up the favorite among advertisers. Yahoo Food might just follow the Tech way. 

But Yahoo Food might be in a "soup" if they don't counter their competition soon enough. There is Food Network and the recently launched Chow.com from the Cnet hub. There is also a food site by AOL, but has very little to show in terms of market shares. Initially though Yahoo has plans to extend this service to Australia, Britain and Canada then expand into other global markets later. But overall, Yahoo Food does sound very delicious!

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