This is a custom software project we successfully executed for iPharma India Limited. The company has been using the software with considerable ease and advantages and has provided a fillip to the customer relations activity as well as enabled better back-end support for the sales team.

Name of Project : Customer Relationship Management
Client : IPharma India Ltd.
Industry : Healthcare business information
Functionality : The client has two news ventures: pharmabiz.com portal, as well as Chronicle Pharmabiz., a weekly news magazine. The CRM for this client is used to handle the customer relationship issues of two different media entities – the internet portal and a real-world print publication. This is developed to be easily customizable across small and medium businesses.

Major Modules

Contact Organizer Issue Manager Scheduler Operation Executive Security Manager HR Manager Knowledge Base Common Utilities Help

Output and Reports

Strike Rate (Conversion Rate) based on Media (e.g. telemarketing, mass mailing etc), Personnel, Industry/Product Type/Products
Cost Analysis (Expenses specific to contact vs. income)
Data Listings with customized filters (users, industry, media, product type)
Client/person/industry vs. issues/timeframe/solution
Contract Expiry
Turnaround Time
Time between placement of an order and first step (e.g. material requisition)
Order completion
Comparison of scheduled time/budgeted time and actual time.
Cost Analysis
Budgeted cost against actual cost
Cost incurred against industry by product or product type
Data Sheets. ( e.g. orders for the month, etc)
Advertising patterns (based on clients, area, product, media)

Additionally, the software also provides features like mail-merge, label printing and e-mailing features. Data-View list, look-up tables & search features were provided as in-process (ActiveX DLL) components.