Coming Soon: YouTube on your mobile!
Sharing and viewing video clips from Youtube on mobiles to come soon.
Just about a few weeks back, Google acquired YouTube for a whopping amount of $1.6bn. And now it seems like YouTube is taking their video monopoly over mobile phones. On Wednesday Chad Hurley, YouTube chief executive and co-founder made his first public engagements since the announcement last month that Internet search leader Google is to buy YouTube for $1.65bn. This massive acquisition has sparked a flurry of deals between mainstream media companies and supercharged the market for Internet video.
Hurley said that YouTube is planning to launch video services on mobile phones, which was a key opportunity for the company. The timing was perfect and the transition wouldn't be better! Chad Hurley’s sentences echoed the same things, when he said that in the coming year (2007) YouTube hopes to have something on a mobile device, for its a huge market and they are willing to tap it. In May, YouTube launched its YouTube To Go service to enable users to upload clips directly from their mobile phones to view on the Web site on their computers. The company also has plans to start a new mobile service so that as to enable users to share video via mobiles. Mobile users from their mobile devices today capture many of the clips on YouTube.
But there are some concerns about this mobile service YouTube might provide. There would be a lot of
explicit stuff online and it would be hard to keep monitor and control the whole thing.
YouTube first has to devise a strategy to counter this very problem.
Even though YouTube has signed agreements with lots of media companies and studios, like Universal Music Group, Sony BMG Entertainment and CBS. It has come under fire from labels and television companies in recent weeks. Users have violated the copyright laws and illegally uploaded copyrighted videos such as music videos and TV shows. Also, Comedy Central run by Viacom would not longer be available on YouTube. In a letter sent last Friday, Viacom asked YouTube to take of all the video clips of its popular Comedy Central shows by comedians Russell Peters, Jon Stewart and Stephen Colbert. Hurley reveled that YouTube wasted no time to remove all the illegal content from their website.
He added that YouTube as the market leader among its peers in upholding the Digital Millennium Copyright Act (DMCA) and said it has removed videos as soon as the company is alerted by a copyright owner. YouTube has streamlined the DMCA process by building certain tools that protect illegal content being uploaded.
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